Product Groupings
2025
How I prevented a $17M launch failure by finding critical UX flaws
"Just add selectors to the page, should be a simple solution"
Brands wanted users to browse product variants without leaving the page. Leadership and engineering scoped it as straightforward UI. While solutioning, I uncovered three launch-blocking flaws, mapped failure scenarios, and created net-new designs and UX guidelines.
Brands wanted users to browse product variants without leaving the page. Leadership and engineering scoped it as straightforward UI. While solutioning, I uncovered three launch-blocking flaws, mapped failure scenarios, and created net-new designs and UX guidelines.
Role
Design Lead
Timeline
3 weeks
Impact
I secured leadership buy-in to extend timelines, and created grouping guidelines now used company-wide
Role
Design Lead
Timeline
3 weeks
Impact
I secured leadership buy-in to extend timelines, and created grouping guidelines now used company-wide
Role
Design Lead
Timeline
3 weeks
Impact
I secured leadership buy-in to extend timelines, and created grouping guidelines now used company-wide
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