Gen AI Review Summary

2024, 2025

How I designed an AI review summary that users could trust

Reviews are a critical factor in any online clothing purchase decision, where interacting with reviews leads to a 10% increase in conversion rate. However, it can be tough to search through thousands of reviews. As a solution, I designed the company’s first customer-facing generative AI feature in a way that built trust.

Role

Design Lead

Timeline

6 months

Impact

$2.5M annualized value from reduced returns, showing increased user trust in purchasing decisions based on reviews.

Role

Design Lead

Timeline

6 months

Impact

$2.5M annualized value from reduced returns, showing increased user trust in purchasing decisions based on reviews.

Role

Design Lead

Timeline

6 months

Impact

$2.5M annualized value from reduced returns, showing increased user trust in purchasing decisions based on reviews.

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